There’s beauty in the most mundane of things.
Consider the not so humble ‘Corporate Sign’. How much design energy goes into creation of a logo, its rendering on the building facade and the consideration of practical issues such as guttering and run-off.
So from my point of view, when the light’s perfect and the angles set just right, a good corporate sign is worth making an image of.
Truth is, I was stuck at the traffic lights on Sir Donald Bradman Drive with the camera by my side.
Photo: Robert Rath, ‘366 Days of 2012, Day 305 – Corporate Signage’. 1/800s f/3.5 ISO800 130mm