{"id":460,"date":"2012-10-31T20:06:00","date_gmt":"2012-10-31T09:36:00","guid":{"rendered":"https:\/\/robertrath.com\/serendipity\/archives\/460-366-days-of-2012-day-305-corporate-signage.html"},"modified":"2012-10-31T20:06:00","modified_gmt":"2012-10-31T09:36:00","slug":"366-days-of-2012-day-305-corporate-signage","status":"publish","type":"post","link":"https:\/\/robertrath.com\/serendipity\/archives\/460-366-days-of-2012-day-305-corporate-signage.html","title":{"rendered":"366 Days of 2012, Day 305 &#8211; Corporate Signage"},"content":{"rendered":"<!-- s9ymdb:401 -->&lt;a href=&quot;\/serendipity\/&quot; title=&quot;Robert&#039;s Ramblings&quot;<!-- s9ymdb:791 --><img loading=\"lazy\" decoding=\"async\" class=\"serendipity_image_center\" width=\"1024\" height=\"543\" src=\"\/serendipity\/uploads\/land_photos\/305-_MG_7410.jpg\" alt=\"\" \/><\/a><br \/>\n<br \/>\nThere&#8217;s beauty in the most mundane of things.<br \/>\n<br \/>\nConsider the not so humble &#8216;Corporate Sign&#8217;. How much design energy goes into creation of a logo, its rendering on the building facade and the consideration of practical issues such as guttering and run-off.<br \/>\nSo from my point of view, when the light&#8217;s perfect and the angles set just right, a good corporate sign is worth making an image of.<br \/>\n<br \/>\nTruth is, I was stuck at the traffic lights on Sir Donald Bradman Drive with the camera by my side.<br \/>\n<br \/>\n<br \/>\n<em>Photo: Robert Rath, &#8216;366 Days of 2012, Day 305 &#8211; Corporate Signage&#8217;. 1\/800s f\/3.5 ISO800 130mm<\/em><br \/>\n<br \/>\n<br \/>\n","protected":false},"excerpt":{"rendered":"<p>&lt;a href=&quot;\/serendipity\/&quot; title=&quot;Robert&#039;s Ramblings&quot; There&#8217;s beauty in the most mundane of things. Consider the not so humble &#8216;Corporate Sign&#8217;. How much design energy goes into creation of a logo, its rendering on the building facade and the consideration of practical issues such as guttering and run-off. So from my point of view, when the light&#8217;s &#8230; <a title=\"366 Days of 2012, Day 305 &#8211; Corporate Signage\" class=\"read-more\" href=\"https:\/\/robertrath.com\/serendipity\/archives\/460-366-days-of-2012-day-305-corporate-signage.html\" aria-label=\"Read more about 366 Days of 2012, Day 305 &#8211; Corporate Signage\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-460","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/robertrath.com\/serendipity\/wp-json\/wp\/v2\/posts\/460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/robertrath.com\/serendipity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertrath.com\/serendipity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertrath.com\/serendipity\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/robertrath.com\/serendipity\/wp-json\/wp\/v2\/comments?post=460"}],"version-history":[{"count":0,"href":"https:\/\/robertrath.com\/serendipity\/wp-json\/wp\/v2\/posts\/460\/revisions"}],"wp:attachment":[{"href":"https:\/\/robertrath.com\/serendipity\/wp-json\/wp\/v2\/media?parent=460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertrath.com\/serendipity\/wp-json\/wp\/v2\/categories?post=460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertrath.com\/serendipity\/wp-json\/wp\/v2\/tags?post=460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}